Principal Tower, Shoreditch, EC2A
A signature landmark in the heart of the most exciting City in the world.
This property includes
Principal Tower is situated within Principal Place, destined to be a primary public space for this vibrant area. Principal Place is a true mixed-use destination, home to the 600,000 sq. ft. Amazon headquarters building as well as 28,000 sq. ft of retail space. Pleasing gourmet eateries, cafes and lively bars will complete the picture. A half-acre piazza will be a lively space with cultural events being hosted throughout the year.
The apartments within Principal Tower are meticulously crafted to exude luxury and sophistication. Open-plan living areas feature high ceilings and floor-to-ceiling windows, allowing for abundant natural light and stunning city vistas. The fully equipped kitchens boast high-quality integrated appliances and stone worktops, ideal for both cooking and entertaining. Bedrooms are designed with built-in storage solutions, while bathrooms showcase sleek, modern fixtures and fittings, including bespoke marble bath surrounds and vanity units.
Principal Tower's interiors are meticulously crafted to exude elegance and sophistication. The design incorporates pale wood floors and white marble surfaces, complemented by luxurious bronze detailing, creating a harmonious blend of materials that reflect both the classic charm of London's financial district and the creative, industrial spirit of Shoreditch. This thoughtful selection of materials not only enhances the aesthetic appeal but also ensures durability and timelessness.
The attention to detail extends to bespoke elements within the apartments. Notably, the master bathrooms feature custom-designed marble bath surrounds and vanity units crafted from polished 'Grey Marquina' marble, contrasted with 'Light Bleu de Savoie' marble adorning the walls and floors, offering a luxurious and serene atmosphere. Additionally, many handcrafted components have been sourced locally from Shoreditch designers and manufacturers, infusing each residence with unique character and supporting local artisans. This commitment to quality and local craftsmanship underscores Principal Tower's status as a premier residential development in London.
Situated on the border of the City of London and Shoreditch, Principal Tower provides residents with a unique blend of experiences. The City offers a wealth of cultural and culinary attractions, while Shoreditch is known for its vibrant arts scene and trendy atmosphere. This prime location ensures that residents have easy access to a diverse array of amenities and entertainment options.
The development is a mere five-minute walk from Liverpool Street Station, a major transport hub offering access to multiple Underground lines—including the Central, Circle, Hammersmith & City, and Metropolitan lines—as well as National Rail services. Additionally, Shoreditch High Street Station is within close reach, providing Overground services that link to areas like Dalston, Highbury & Islington, and Canada Water. The vicinity is also well served by numerous bus routes, enhancing connectivity to various parts of London. For cyclists, dedicated lanes and nearby Cycle Superhighways offer convenient and eco-friendly travel options. This proximity ensures efficient commutes to key destinations such as Canary Wharf, the West End, Heathrow & London City airports.
Location
Principal Tower, Shoreditch, EC2A
Liverpool Street is a mere five-minute walk away offering access to multiple Underground lines, offering instant connectivity to hub like Canary Wharf, West End, Heathrow and London City Airport.
Intricate, personal and a place to unwind.
Every apartment has been spatially configured in order to maximise the impact of the views beyond, with many of the open-plan living areas leading directly on to balconies. Herringbone oak floors, neutral walls and full-height windows provide the ideal canvas against which the city’s ever-changing panorama can be enjoyed. The private swimming pool is located on the first floor of the Tower. This allows swimmers to feel as though they are floating just above the city streets. A metal-finish feature wall creates a sculptural focus, complementing porcelain floor tiles and textured walls. The spa and gym have been designed to complement the apartments in terms of the palette of materials, emphasising the fact that this is a private space for residents.
London's Principal Address.
Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being less than 30 minutes away. Many other world-famous London destinations are also easily accessible thanks to Principal Tower’s proximity to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon in Hyde Park, you are only minutes away.
